Music, on your own terms

Going cold turkey, without the misery.

Quitting the label path, the algorithm, and the received wisdom about how music is supposed to work. Two desks, one that argues and one that counts, written by someone who releases his own records rather than someone selling a course about it.

Read the latest take Open the free split sheet tool

Why this exists

Going cold turkey means quitting the thing everyone tells you that you can't quit. Cool turkey is doing it without the misery, and without pretending it's easy. For artists that means the label path and the guru advice. For everyone else it means the feed deciding what you hear.

There's an enormous amount of music media covering who is beefing with whom, and almost none covering the fact that your distributor quietly takes 20% of your TikTok money, or that the research on whether lyrics even matter says something stranger than either side of that argument believes. Both of those are worth someone's time.

Every number here is dated and sourced. Every opinion here has been checked against something. When either turns out to be wrong, the page changes and says so.